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Whitepaper: Using AI to automatically and reliably link digital imagery to brand identities
Can we deploy Artificial Intelligence to strengthen the market position of journal titles? This question formed the basis for a long-term cooperation between technology company Triple, media publisher Sanoma and market research agency MarketResponse. A number of experiments investigated the areas in which AI could deploy, resulting in a striking result: a trained algorithm can successfully and reliably index digital image sets, and match them to predefined lifestyle types.
Validated by some of the biggest magazines in The Netherlands